Performance vs Target
Total Revenue
of target
remaining to target
Tickets Sold
92,700
of 110,426 target
17,726 tickets remaining to target
At a Glance
Ticket Yield
revenue ÷ tickets sold
80%
Online Sales
of all tickets sold via web
Top 10 Events Revenue
48.2% of all revenue
Access, Pricing & Momentum
40,891
Tickets Under £30
81.8% of 50,000 commitment
2,557
Give It A Go Tickets
revenue
9,001
Tickets — Last 7 Days
in the last week
Booking Fee Income
Performance by Series
Usher Hall Series
of
Revenue
34,356
of 39,031
Tickets Sold
4,675 tickets
Still to Target
88.0% of revenue target88.0% of ticket target
The Queen's Hall Series
of
Revenue
12,140
of 13,698
Tickets Sold
1,558 tickets
Still to Target
85.6% of revenue target88.6% of ticket target
The Hub Series
of
Revenue
5,609
of 6,076
Tickets Sold
467 tickets
Still to Target
91.4% of revenue target92.3% of ticket target
Opera
of
Revenue
8,765
of 9,161
Tickets Sold
396 tickets
Still to Target
83.9% of revenue target95.7% of ticket target
Dance
of
Revenue
9,852
of 16,391
Tickets Sold
6,539 tickets
Still to Target
57.1% of revenue target60.1% of ticket target
Theatre
of
Revenue
17,009
of 23,908
Tickets Sold
6,899 tickets
Still to Target
73.0% of revenue target71.1% of ticket target
Miscellaneous
of
Revenue
1,942
of 2,161
Tickets Sold
219 tickets
Still to Target
99.6% of revenue target89.9% of ticket target
Sales Curves — Cumulative Bookings by Date Confirmed
2026
2025
2024
X-axis: days from general on-sale (Day 0) | 2026: 26 Mar | 2025: 27 Mar | 2024: 21 Mar
Individual Production Curves — Opera, Dance, Theatre & Miscellaneous
Cumulative revenue this season against target. Usher Hall, Queen's Hall and The Hub have full year-on-year curves above — these productions don't repeat year to year, so this shows current-season progress only. Sorted lowest % of target first within each group, so struggling shows are at the top of the list.
Event Performance
Top 10 Events by Revenue
Greatest Remaining Sales Potential
Sold to date Remaining to target
Mere Mortals
left61% sold
Ihsane
left54% sold
Verdi's A Masked Ball
left85% sold
Angels in America
left70% sold
Clown Show
left58% sold
Voices of Canada
left63% sold
HANG TIME
left53% sold
Colin Currie Group plays Steve Reich
left68% sold
Strauss’s Elektra
left70% sold
JLCO with Yuja Wang
left94% sold
Sales vs Target — All Events by Series
Event-by-Event Performance
| Event | Tickets Sold | Ticket Target | % of Target | Revenue | Revenue Target | Remaining | % Capacity | Last 7 Days |
|---|---|---|---|---|---|---|---|---|
| Usher Hall Series | ||||||||
| JLCO with Yuja Wang | 3,911 | 4,144 | 94.4% | 93% | ||||
| Berliner Philharmoniker: Elgar & Tchaikovsky | 2,128 | 2,244 | 94.8% | 94% | ||||
| Berliner Philharmoniker: Closing Concert | 2,119 | 2,225 | 95.2% | 94% | ||||
| Beethoven 7 & Ortiz | 1,932 | 2,006 | 96.3% | 95% | ||||
| Mozart’s Don Giovanni | 2,018 | 1,884 | 107.1% | 96% | ||||
| JLCO plays Duke Ellington | 2,086 | 1,779 | 117.3% | 100% | ||||
| Opening Concert: All Rise | 2,060 | 1,859 | 110.8% | 100% | ||||
| Beethoven 6 & Adès | 1,730 | 2,045 | 84.6% | 84% | ||||
| The Golden Age of Hollywood | 2,150 | 2,853 | 75.4% | 61% | ||||
| Strauss’s Elektra | 1,297 | 1,859 | 69.8% | 63% | ||||
| Víkingur Ólafsson plays Bach & Beethoven | 1,547 | 1,779 | 87.0% | 74% | ||||
| Mahler’s Das klagende Lied | 1,414 | 1,653 | 85.5% | 68% | ||||
| Alisa Weilerstein plays the Cello Suites | 1,195 | 1,779 | 67.2% | 57% | ||||
| Gershwin & Bartók | 1,294 | 1,653 | 78.3% | 63% | ||||
| Coleridge-Taylor's The Song of Hiawatha | 1,216 | 1,550 | 78.5% | 59% | ||||
| Colin Currie Group plays Steve Reich | 1,138 | 1,674 | 68.0% | 54% | ||||
| Jordi Savall: A Sea of Music | 1,127 | 1,238 | 91.0% | 77% | ||||
| Brass Fanfare: A Tribute to John Wallace | 917 | 1,092 | 84.0% | 63% | ||||
| This Shining Night | 715 | 946 | 75.6% | 49% | ||||
| Voices of Canada | 620 | 990 | 62.6% | 30% | ||||
| Family Concert | 1,742 | 1,779 | 97.9% | 83% | ||||
| The Queen's Hall Series | ||||||||
| Sean Shibe | 877 | 730 | 120.1% | 96% | ||||
| Kleio Quartet, Makoto Ozone & Sheku Kanneh-Mason | 889 | 903 | 98.4% | 98% | ||||
| Members of the Berliner Philharmoniker | 854 | 903 | 94.6% | 94% | ||||
| Paul Lewis | 883 | 821 | 107.6% | 97% | ||||
| Maxim Emelyanychev & SCO Wind Soloists | 845 | 821 | 102.9% | 93% | ||||
| Steven Osborne | 892 | 730 | 122.2% | 98% | ||||
| Venice Baroque Orchestra & Andrea Marcon | 885 | 718 | 123.3% | 99% | ||||
| Pavel Haas Quartet | 800 | 775 | 103.2% | 88% | ||||
| Death of Gesualdo | 747 | 757 | 98.7% | 94% | ||||
| Dunedin Consort | 776 | 807 | 96.2% | 86% | ||||
| Jason Max Ferdinand Singers | 780 | 762 | 102.4% | 87% | ||||
| Beth Taylor & Hamish Brown | 599 | 638 | 93.9% | 66% | ||||
| Pierre-Laurent Aimard | 528 | 684 | 77.2% | 58% | ||||
| Vilde Frang & Friends | 548 | 775 | 70.7% | 60% | ||||
| Rising Stars of Voice with Louise Alder | 343 | 730 | 47.0% | 38% | ||||
| Gringolts Quartet | 347 | 684 | 50.7% | 38% | ||||
| Julie Roset & Susan Manoff | 297 | 730 | 40.7% | 33% | ||||
| Lawrence Brownlee & Iain Burnside | 250 | 730 | 34.2% | 27% | ||||
| The Hub Series | ||||||||
| First Night at The Hub | 365 | 365 | 100.0% | 108% | ||||
| Up Late: Jazz Jam | 364 | 310 | 117.4% | 108% | ||||
| Up Late with Mark O'Connor & Gustavo Dudamel | 300 | 365 | 82.2% | 89% | ||||
| Mark & Maggie O'Connor | 333 | 292 | 114.0% | 98% | ||||
| Up Late with Donald Shaw | 273 | 365 | 74.8% | 81% | ||||
| Up Late with Gnoss | 333 | 365 | 91.2% | 98% | ||||
| Senny Camara Ensemble | 317 | 292 | 108.6% | 94% | ||||
| Simon Thoumire: Scots Fiddle & Clarsach | 329 | 365 | 90.1% | 97% | ||||
| Classical Jam with Nicola Benedetti | 334 | 365 | 91.5% | 99% | ||||
| Orchestra Baobab | 331 | 310 | 106.8% | 98% | ||||
| Derya Türkan & Friends | 321 | 310 | 103.5% | 95% | ||||
| Beyond Tradition | 324 | 310 | 104.5% | 96% | ||||
| corto.alto | 332 | 365 | 91.0% | 98% | ||||
| Sounds of Ihsane | 269 | 310 | 86.8% | 80% | ||||
| Camilla George | 289 | 365 | 79.2% | 86% | ||||
| Preview: Dàna with Ellie Beaton | 363 | 292 | 124.3% | 107% | ||||
| Routes to Roots | 232 | 365 | 63.6% | 69% | ||||
| RÓIS | 200 | 365 | 54.8% | 59% | ||||
| Opera | ||||||||
| Verdi's A Masked Ball | 5,223 | 6,116 | 85.4% | 77% | ||||
| The Galloping Cure | 3,542 | 3,045 | 116.3% | 87% | ||||
| Dance | ||||||||
| Mere Mortals | 6,289 | 10,380 | 60.6% | 54% | ||||
| Ihsane | 2,403 | 4,422 | 54.3% | 44% | ||||
| When Prophecy Fails | 679 | 755 | 89.9% | 81% | ||||
| EXXY | 481 | 834 | 57.7% | 46% | ||||
| Theatre | ||||||||
| Angels in America | 3,194 | 4,575 | 69.8% | 63% | ||||
| A Trial – after An Enemy of the People | 3,077 | 2,785 | 110.5% | 99% | ||||
| Clown Show | 2,417 | 4,180 | 57.8% | 49% | ||||
| INALA | 1,834 | 2,104 | 87.2% | — | ||||
| HANG TIME | 1,397 | 2,630 | 53.1% | 45% | ||||
| Al-Sirah Al-Hilaliyyah | 969 | 2,104 | 46.1% | 39% | ||||
| [seagull] | 910 | 690 | 131.9% | 106% | ||||
| Taverna Miresia – Mario, Bella, Anastasia | 698 | 1,560 | 44.7% | 40% | ||||
| Haribo Kimchi | 784 | 906 | 86.5% | 79% | ||||
| Four Walls and a Roof | 594 | 604 | 98.3% | 88% | ||||
| Hostile | 1,135 | 1,770 | 64.1% | 54% | ||||
| Miscellaneous | ||||||||
| The Global Ideas Stage | 1,003 | 1,032 | 97.2% | 157% | ||||
| Scottish Ensemble & Brìghde Chaimbeul | 744 | 719 | 103.5% | 93% | ||||
| Dementia-Friendly Concert | 99 | 266 | 37.2% | — | ||||
| Art of Listening Workshops | 96 | 144 | 66.7% | — | ||||
≥80%On or near target 50–79%Tracking <50%Behind
Price Bands
Revenue by Price Band